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Importance of Link Baiting in Present SEO
We have already known the fact that, with changing time search engine algorithm has been changing. In recent days, according to experts, search engines algorithm give the higher ranking to those sites which are popular on the web, or in SEO language, the sites which have more natural back-links.Link-baiting or getting back-links naturally is not easy. It requires greater consistency and efforts. However, if your content is good you will have a greater chance to build more quality back links in less time, as we already know content is the king on the web.
Creating a high quality, link attracting content is yet another big issue. But it is that significant investment which gives results in a long run. Usually, if we talk about Google only, Google pass value to these links after a certain period of time. You can’t see increase in search engine rankings immediately after you have built the links, but after 3 or 4 months or so (it is just an estimate, nobody can exactly tell you how long would it take) you can see improvement in rankings in search engine on certain keywords.
Getting back links on your required keyword is another very effective technique, a.k.a back link on an anchor text. Anchor text is, when someone takes your content and publishes it to her website or blog, and gives the link on a “keyword”, which you have been looking for optimizing your website/blog on search engines.
Few Link-Bait Techniques
- News – Be the first in cracking news.
- Attack – Attacking your competitor or a thought leader in your industry can give you numerous back links, but watch out; it’s risky and may backfire on you.
- Humor – Use humor to attract a crowd.
- Widget/Plug-in – Develop and offer widget or plug-in to the audience, like MyBlogLog widget.
- Quizzes – Quizzes are very popular among internet users; create quizzes, surveys and tests to make your audience to put a link to this on their websites.
Conclusion
There are lots other ways you can pull links. Link-baiting is totally out of the box activity. It up to you how you use your brain and develop link-bait strategies to lure people for giving you quality back links from their websites and blogs, and in turn you get higher ranking in search engines.
This is a guest post from Ben Johnson of Logoinn, custom logo design service provider based in UK.
Steps to Find Keyword Density
- Copy the content from a web page for which you are going to check the keyword density and paste it into a word-processing software program such as MS Word.
- Now press Ctrl+A to select all the text. Then, go to 'Tools' menu and select 'Word Count'. It will show you a statistics dialog box. Note down the total number of words.
- Again, go to the 'Edit' menu and click 'Replace'. Type in the keyword you want to find and replace with the same keyword. After that, click 'Replace All' button and the system will show the number of replaced words. This is to find the number of times you have used the keyword in that page.
- Now that you have already found the total number of words and the total number keywords, use the formula: Total number of keywords / Total number of words x 100 = Your keyword density. Remember, the keyword density is always expressed in percentage.
What is Keyword Density ?
Keyword density is simply the number of times your selected keywords appear in the web page. As explained in other articles over the internet, keywords should not be over used in the name of ranking in search engines unnaturally, but only should be used at important places where needed. If you have to reduce and maintain the keyword density, synonyms can be used to replace them. Repetition of targeted keywords unnecessarily on every line will probably be treated as spam and as a result the search engines will never index the page.
Mostly, keyword density is calculated as a percentage of the total word count on a given web page content. For example, your web page has 100 words (excluding HTML codes) and you use the selected keyword for 5 times in different parts of the content. Then, your keyword density is calculated as 5%.
Generally, to get recognized by the search engines, the accepted standard for keyword density is between 3% and 5%. This range is the best for your keyword optimization and you should limit within it.
Remember that, this rule applies to every website and its web pages. Also, it not just applies to a single keyword but also a group of keywords or key phrases. The only thing that we have to understand from this article is that what really is keyword density and how to use them in the way the search engines like so that you can rank better.
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Mostly, keyword density is calculated as a percentage of the total word count on a given web page content. For example, your web page has 100 words (excluding HTML codes) and you use the selected keyword for 5 times in different parts of the content. Then, your keyword density is calculated as 5%.
Generally, to get recognized by the search engines, the accepted standard for keyword density is between 3% and 5%. This range is the best for your keyword optimization and you should limit within it.
Remember that, this rule applies to every website and its web pages. Also, it not just applies to a single keyword but also a group of keywords or key phrases. The only thing that we have to understand from this article is that what really is keyword density and how to use them in the way the search engines like so that you can rank better.
Importance of Keywords in Page Title
First of all, it is highly recommended that you use your important keywords in title of the page. And one should not forget that title tag and meta tag are different. When someone browse your web page, the title bar of browsers displays the text that you put in the title tag. In addition to that, most of the browsers add their own name after your title text. Let's assume that your web page title is “Importance of keywords in the page title". Then, it will display like this "Importance of keywords in the page title - Mozilla Firefox" or "Importance of keywords in the page title - Internet Explorer" according to the browsers the user is using.
One of the most important factors to rank your web page by a search engine is the actual text that you use in the title tag. Most of the search engines will also use the title text of your web page for showing your listings on the search engine result page.
Every page of your website needs to be optimized separately for your SEO purpose, if your website is designed as a series of different web pages or linked pages. Your website is likely to receive more traffic if your important keywords and phrases are used correctly in the title tag and the content as well. So, collect and utilize all your potential keywords or phrases that describes well for your product and service.
One of the common mistakes that most of the small business owners make when they design their website is to put their company name in every title of their web page. Actually, no one will bother to know your company name until they have liked your website and decided it is worth book marking. So, it can be considered as the total waste of space for your valuable keywords. Replacing company name with the appropriate keyword or phrases in the title tag will also help your customers and the search engines to know what actually your web page is about.
In most of the cases, avoiding the words such as 'the', 'and', 'at', etc. is also crucial in SEO. Therefore, it is very important to choose the best keywords and use them correctly in the title of your every web page.
Read more...
One of the most important factors to rank your web page by a search engine is the actual text that you use in the title tag. Most of the search engines will also use the title text of your web page for showing your listings on the search engine result page.
Every page of your website needs to be optimized separately for your SEO purpose, if your website is designed as a series of different web pages or linked pages. Your website is likely to receive more traffic if your important keywords and phrases are used correctly in the title tag and the content as well. So, collect and utilize all your potential keywords or phrases that describes well for your product and service.
One of the common mistakes that most of the small business owners make when they design their website is to put their company name in every title of their web page. Actually, no one will bother to know your company name until they have liked your website and decided it is worth book marking. So, it can be considered as the total waste of space for your valuable keywords. Replacing company name with the appropriate keyword or phrases in the title tag will also help your customers and the search engines to know what actually your web page is about.
In most of the cases, avoiding the words such as 'the', 'and', 'at', etc. is also crucial in SEO. Therefore, it is very important to choose the best keywords and use them correctly in the title of your every web page.
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